L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)
Abstracts
In order to influence the public, businessmen fill their marketing campaigns with implicit messages and tend to avoid explicit ones that may expose them to criticism. This article deals with the implicit content of two slogans published by the New York Stock Exchange in two promotional campaigns in the 1920s and in the 1950s. It analyzes the conditions leading to the creation of the slogans, the assumptions and the underlying logic of the messages. It shows how the use of implicit content helps manipulate the public into adhering to an ideology.
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Bibliographical reference
Michel Van der Yeught, “L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)”, ILCEA, 9 | 2007, 49-71.
Electronic reference
Michel Van der Yeught, “L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)”, ILCEA [Online], 9 | 2007, Online since 09 June 2010, connection on 18 April 2024. URL: http://journals.openedition.org/ilcea/635; DOI: https://doi.org/10.4000/ilcea.635
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