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L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)

Implicit Messages in Two Marketing Campaigns of the New York Stock Exchange (1920–1970)
Michel Van der Yeught
p. 49-71

Abstracts

In order to influence the public, businessmen fill their marketing campaigns with implicit messages and tend to avoid explicit ones that may expose them to criticism. This article deals with the implicit content of two slogans published by the New York Stock Exchange in two promotional campaigns in the 1920s and in the 1950s. It analyzes the conditions leading to the creation of the slogans, the assumptions and the underlying logic of the messages. It shows how the use of implicit content helps manipulate the public into adhering to an ideology.

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References

Bibliographical reference

Michel Van der Yeught, L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)ILCEA, 9 | 2007, 49-71.

Electronic reference

Michel Van der Yeught, L’implicite dans deux campagnes de communication du New York Stock Exchange (1920-1970)ILCEA [Online], 9 | 2007, Online since 09 June 2010, connection on 18 April 2024. URL: http://journals.openedition.org/ilcea/635; DOI: https://doi.org/10.4000/ilcea.635

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About the author

Michel Van der Yeught

Université de Toulon

By this author

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Copyright

The text and other elements (illustrations, imported files) are “All rights reserved”, unless otherwise stated.

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